​Factory Forecasting blends psychological theories and research with trend forecasting to decode what's next in the design, lifestyle, and wellness industries. This isn't just about spotting trends -it's about understanding the human behaviours and cultural shifts that drive them.

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Trend Psychology is where cultural foresight meets behavioural science. It digs into the big shifts - social, emotional, technological - and uses psychological research to unpack how they’ll shape what people want next.

It lives in the space between traditional trend forecasting and consumer research, but cuts deeper - because when you understand why people behave the way they do, you stop guessing and start predicting with purpose. The result? Smarter brand direction, sharper product development, and marketing that actually connects - with the customers you have and the ones you haven’t met yet.