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CONSUMER TREND FOR THE DESIGN & LIFESTYLE INDUSTRIES
The latest intelligence to impact the Fashion, Lifestyle and Wellness industries
To discuss any of these posts and the implications for your business please contact hello@factoryforecasting.com
Gen X: Loaded and Lost
With fat wallets but thin on advice, Gen X are the most influential and underserved financial market everyone's ignoring.
Prestige Print
After years of digital dominance, legacy titles and brands are embracing print as a luxury, immersive medium to extend storytelling, elevate experiences, and forge deeper connections with their audience.
Digital Discontent
A cultural shift is underway as people reject algorithmic polish in favor of imperfection, spontaneity, and the emotional truth of human-made experiences.
The Bathhouse Boom
Public bathhouses and saunas are being reimagined as modern social wellness clubs, blending heritage rituals with holistic practices to meet rising demand for communal connection, longevity, and substance-free leisure.
Empathy Apps
The latest relationship apps utilise AI to help resolve areas of family and partner communication which previously have been sources of high conflict.
Innovative Apps For Neurodiversity
New tools and resources are emerging to support the unique needs of neurodivergent individuals, fostering neuroinclusivity in education and employment
New Perspectives on Parenting
In an era when technology connects us like never before, WEIRD (Western, Educated, Industrialised, Rich, Democratic) parents are ironically experiencing greater isolation. The disappearance of the traditional 'village' that once supported families has had a significant impact, affecting both practical support and parental mental health.
Living With Liminality
Exploring the space in between and how we're getting comfortable with being uncomfortable.
Jump Rope for Memory and Menopause
New research suggests skipping benefits both brains and bones.
Clothing to Calm
How can clothing help combat soaring anxiety rates?
The Rise of Resale
Why buying preloved gives a bigger buzz
How Hedonic Adaption Theory Could Help The Luxury Market
Is a lack of product identity killing the luxury market?
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