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TREND PSYCHOLOGY FOR THE DESIGN LIFESTYLE & WELLNESS INDUSTRIES
Interpreting Consumer Shifts into Actionable Trend Direction and Design Solutions
Our Forecasts explore cultural shifts and outline nascent trend direction to provide you with actionable trend direction. By analysing your consumers' changing influences we forecast bespoke design solutions to inspire your product direction,
Gen X, the affluent yet ignored demographic is under the spotlight with a wave of events introducing the culture that shaped them to new generations
The fauxstalgic longing for simpler, more joyful times characterised by a desire for less tech, lower stress and more meaning
Examining Nicoll's work - closely linked to shades of blue - a defining feature of his creations
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