Creative Direction | Factory Forecasting

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CONSUMER TREND FOR THE DESIGN & LIFESTYLE INDUSTRIES

Decoding emerging cultural shifts and behaviour patterns to offer strategic foresight across design sectors, to translate early signals into visual narratives that guide future product design and brand thinking.

Decodence

Debauchery is back. As wellness fatigue sets in, a new gilded age of glamour, indulgence and analogue rebellion emerges from smoking rituals and caviar bumps to cocktail decadence.

Hyper Sento

The bath house boom inspires an aesthetic that reflects the hard shine, softened corners and offbeat pastels of the traditional Japanese sento

X85

Gen X, the affluent yet ignored demographic is under the spotlight with a wave of events introducing the culture that shaped them to new generations

Analogue Anemoia

The fauxstalgic longing for simpler, more joyful times characterised by a desire for less tech, lower stress and more meaning

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