Using Psychological Theories, Concepts and Studies to Forecast Market Shifts and Consumer Behaviour in the Fashion and Trend Industries
Fashion Psychology identifies macro trends and cultural shifts and applies psychological research to analyse how these will influence your customers and the fashion retail market. This scientific approach means fashion psychology sits between consumer research and fashion forecasting for a more accurate understanding of trend direction. By understanding the consumer and the various factors impacting their choices, your brand direction, product development and marketing strategies can be specifically aligned to existing customers or adapted to reflect potential markets.
Please click below to see examples of the analysis we provide and to understand the research process and benefits of psychographic consumer profiling.
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Psychographic Data
Developing, analysing and implementing psychographic research
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