Reviewing the Latest Research
to Impact the Fashion, Lifestyle And Wellness Industries

To discuss any of these posts and the implications for your business please contact hello@factoryforecasting.com

Ruth

Jul 105 min read

Living With Liminality

Exploring the space in between and how we're getting comfortable with being uncomfortable. We are on the cusp. At a time of global...

Ruth

Jun 278 min read

Jump Rope for Memory and Menopause

New research suggests skipping benefits both brains and bones. In an ageing population, Alzheimer's and osteoporosis are two, seemingly...

Ruth

Jun 66 min read

Clothing to Calm

How can clothing help combat soaring anxiety rates? Like the weighted blanket - once a therapeutic intervention for clinical conditions,...

Ruth

Apr 296 min read

The Rise of Resale

Why buying preloved gives a bigger buzz. Today's news that Vinted has made a profit for the first time, reflects the booming resale...

Ruth

Apr 35 min read

How Hedonic Adaption Theory Could Help The Luxury Market

Is a lack of product identity killing the luxury market? The global slowdown in the luxury market can no longer be attributed to...

Ruth

Mar 223 min read

Data with a Difference

By merging cookie data with psychographic research, businesses can leverage both streams to maximum potency. The Data Protection and...

Ruth

Mar 85 min read

Seeing Red on Womens Day

Fashion seems to be ignoring Pantone’s decree of Viva Magenta as the colour of 2024 and insisting instead on cherry red hues. On the...

Ruth

Mar 46 min read

Can Gorpcore Solve Gardening's Image Problem?

Gardening isn’t the new rock n roll. But it should be. Gardening is the mental health and fitness phenomenon the wellness brigade has...