Edited and curated to reflect the geographic and demographic needs of your Consumer.
Before we start any trend work we first identify the customer you are selling to. By profiling your consumer - both current and desired - we can determine their aspirations, influences and exactly what affects their buying decisions.
We then layer on our market intelligence identifying and analysing the key market drivers in your chosen demographic so we can level the playing field accordingly. This unique starting point means we can truly tailor our creative direction to create a prescriptive, relatable and above all accurate trend blueprint for you and your consumer.